Grabas un video con tu cámara en horizontal, lo subes a TikTok y aparece con barras negras arriba y abajo. O peor: lo sube alguien en tu equipo a Instagram Reels y se ve recortado, con la mitad del encuadre cortado. Eso pasa cuando no se considera el formato antes de...
Si estás pensando en producir video para tu empresa y la primera pregunta que te haces es cuánto va a costar, no estás solo. Es la pregunta que más recibimos antes de que un cliente decida arrancar su proyecto de video marketing. La respuesta honesta es: depende. Pero...
En los últimos 20 años, la historia del video en redes sociales ha pasado de ser una curiosidad digital a convertirse en el motor del video marketing y la comunicación online. Lo que comenzó como videos caseros de baja calidad, hoy es contenido profesional optimizado...
Seguramente cuando has publicado un reel en tu cuenta de Instagram, te has topado con que el botón de «Promocionar publicación» esta deshabilitado, por lo tanto no es posible crear publicidad, ¿cómo crear publicidad con un reel? Desde el «Administrador de Anuncios» de...
Un video nugget de marketing es un video cuadrado (1:1), en la parte central de éste, corre un video horizontal (16:9). Por lo tanto, en la parte superior e inferior quedan dos espacios que por lo regular son negros. En la parte superior se pone el título del video y...
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