Tal vez te esté pasando que estás gastando mucho dinero en casa productora convencional para que realicen los videos con los que esperas pautar en redes sociales. Pero temo decirte que, en la mayoría de los casos, esta estrategia no va a funcionar. ¿Por qué?, te...
La industria creativa tiembla. Con la aparición de diferentes suites de inteligencia artificial (AI, por sus siglas en inglés) que ahora realizan todo tipo de material audiovisual, algunos miembros de la comunidad creativa hemos comenzado a sudar frío. Pero ¿en...
Al manejar redes sociales relacionadas con la profesión médica o compartir contenidos de este tipo, hay ciertos puntos que se deben tener en cuenta con la finalidad de no tener complicaciones con COFEPRIS. Utilizar las redes sociales para ofrecer cualquier tipo de...
Seguramente cuando has publicado un reel en tu cuenta de Instagram, te has topado con que el botón de «Promocionar publicación» esta deshabilitado, por lo tanto no es posible crear publicidad, ¿cómo crear publicidad con un reel? Desde el «Administrador de Anuncios» de...
Un video nugget de marketing es un video cuadrado (1:1), en la parte central de éste, corre un video horizontal (16:9). Por lo tanto, en la parte superior e inferior quedan dos espacios que por lo regular son negros. En la parte superior se pone el título del video y...
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