Un video nugget de marketing es un video cuadrado (1:1), en la parte central de éste, corre un video horizontal (16:9). Por lo tanto, en la parte superior e inferior quedan dos espacios que por lo regular son negros. En la parte superior se pone el título del video y...
Empecemos por ver la diferencia entre dos conceptos: Inbound Marketing y Outbound Marketing. El Inbound marketing utiliza técnicas tanto de marketing como de publicidad que no son intrusivas para atraer al consumidor con contenidos de valor y experiencias que le...
Uno de los principales objetivos de tener una página web o el de una empresa en sí es conseguir Leads. Pero ¿qué son los Leads? Este término lo podemos entender como adelantarse o ir más allá. En términos de marketing digital, es cuando un usuario busca en Internet...
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